HW6



Print July/August 1986. Page 77

In today's blog, I will be discussing the depth that is found in this 1986 ad of a Mitsubishi Mirage Turbo.  Considering that it is a photograph, you will probably notice that the depth is presented in a one point perspective where nature (at least it appears to be) adds value to the composition.  As mentioned in the book, value is used to describe relative lightness and relative darkness.  The time this photograph was taken appeared to be around dusk which gives a fair amount of light for the viewer to determine depth. The setting sun in this case gives the photographer the relative light he or she needs to take the photograph.  It's enough to where you can still see the cracking texture of the dry desert dirt as well as the dark outline of the mountains in the distance. 
 
I chose this photo because advertisements can be overlooked by viewers unless, for example, it was an ad for an event at a art gallery (those type of ads will display compositions that stand out).  The ad for the Mitsubishi Mirage Turbo gives off some type of illusion to how fast the car is by dividing the photos into two. On one side you can see a photo of the car with the above text reading, "Now you see it." and on the other, you can see that the car has disappeared and the text reads, "Now you don't.".  If you look closely at the mountains though you'll notice a little cloud of dust, which was probably caused by the speeding car.
 
 

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